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April 25, 2018

What's in a name? Agency rebrand reflects big shift

By KEN SWEET
AP Business Writer

NEW YORK — The Consumer Financial Protection Bureau is dead. Long live the Bureau of Consumer Financial Protection.

That's the message the Trump administration is pushing, at least, in what on the surface seems like a minor tweak to the name of the federal consumer watchdog agency created after the Great Recession to protect consumers against banks, credit card companies, debt collectors and other financial companies.


 
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