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May 24, 2018

Target's bright spot: customer traffic

  • Store remodeling, new brands and expanded delivery options have helped push customer traffic up in both stores and online.
    • By ANNE D'INNOCENZIO
    AP Retail Writer

    NEW YORK — Target proved itself one of the few retailers that saw more customers both at its stores and online, though its investment in stores and delivery operations hurt first-quarter profit.

    The discounter cited a combination of store remodeling, new brands and expanded delivery options as helping customer traffic rise 3.7 percent in the quarter, including stores and online. Target's CEO also acknowledged the tail winds of a strong economy.


     
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