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August 15, 2018

Theaters add new feature: 3-screen immersion

  • It's the latest attempt by cinema operators to lure film viewers away from Netflix and Amazon Prime.
    • By ROBERT STEVENS
    Associated Press

    LONDON — Sit at the back of the movie theater, and it's possible to see the appeal of ScreenX, the latest attempt to drag film lovers off the sofa and away from Netflix.

    Instead of one screen, there are three — one at the front, and two on the sides — to add to the immersive experience you can't get from the home TV.


     
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