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July 15, 2014

Drive-ins get creative to fund switch to digital

SACO, Maine (AP) — Many in the movie industry feared the need to convert to digital could be the death knell for drive-ins, but drive-in operators are finding creative ways to afford the switch.

Drive-in movie theater operators say more than 200 of the remaining 348 drive-ins in the country have made the expensive conversion from film to digital, which typically costs more than $70,000. Theater owners say conversions escalated quickly in 2013 and will help keep the drive-ins in business for now, promising news for an industry that peaked in the 1950s and 60s, then with more than 4,000 drive-in theaters nationwide.


 
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