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August 28, 2014

Twitch fans are the stuff of advertisers' dreams

  • Twitch's 55 million monthly users viewed over 15 billion minutes of content in July, making Twitch.tv one of the world's biggest sources of Internet traffic.
    • By BARBARA ORTUTAY
    AP Business Writer

    NEW YORK — Video games have been a spectator sport since teenagers crowded around arcade machines to watch friends play “Pac-Man.” And for decades, kids have gathered in living rooms to marvel at how others master games like “Street Fighter II” and “Super Mario Bros.”

    But today there's Twitch, the online network that attracts millions of visitors, most of whom watch live and recorded footage of other people playing video games — in much the same way that football fans tune in to ESPN.


     
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