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October 20, 2014

Will Apple Pay be the next iRevolution?

  • Analysts say Apple Pay is launching at an ideal time, as consumers worry about security and merchants face mandates to switch to chip-based cards.
  • By BRANDON BAILEY
    AP Technology Writer

    CUPERTINO, Calif. — Apple's skinnier iPads and flashy big-screen iMac are sleek and stunning. But the tech giant is making a bigger strategic bet with the launch of Apple Pay — the mobile pay service aimed at turning your iPhone into your wallet.

    The service goes live today and has hundreds of banks on board. Forrester Research analyst Frank Gillett called it “hugely important.” It puts Apple in the middle of a wide range of consumer transactions, underscoring Apple's value as a brand and giving people a powerful new reason to buy iPhones, iPads and other gadgets.


     
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