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March 18, 2015

Coffee and code: Software giant opens Palo Alto cafe for all

  • SAP’s goal is to raise its profile by creating a sort of community center, with rentable space for groups or individuals, and a free help desk.
    • By BRANDON BAILEY
    AP Technology Writer

    SAN FRANCISCO — Silicon Valley has no shortage of coffee shops where sleep-starved programmers and eager entrepreneurs sit hunched over laptop computers and talk about ideas for launching the next Google or Facebook. Now a giant tech company is opening its own cafe for the same clientele.

    German software maker SAP is hoping to draw a walk-in crowd of techies — and perhaps raise its own Silicon Valley profile — by selling high-end coffee with a side of free Wi-Fi and programming advice. It’s opening a cafe this week inside a former cinema in downtown Palo Alto. The spot is not far from a slew of tech startups, Stanford University and the headquarters of Facebook, Hewlett-Packard and several venture capital firms that invest in new companies.


     
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