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September 28, 2015

Ad blockers on the rise as ads bog down websites

  • About 16% of U.S. Internet users have ad blockers. This helps them navigate, but it also threatens websites and publishers that depend on ad revenue.
  • By RYAN NAKASHIMA
    AP Business Writer

    LOS ANGELES — When you visit a website, you often find yourself waiting and waiting for advertisements to load. Video starts playing automatically, and animated ads jump in front of what you were there to see. The seconds tick by.

    It doesn't have to be this way.


     
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