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October 14, 2016

Where does Note 7 fiasco leave Samsung?

  • Like the makers of Tylenol, Ford Pintos and other products that faced crises, Samsung must try to rebuild its brand and its relationship with customers.
  • By YOUKYUNG LEE and BRANDON BAILEY
    AP Technology Writers

    SEOUL, South Korea — The fiasco of Samsung's fire-prone Galaxy Note 7 smartphones — and its stumbling response to the problem — has left consumers from Shanghai to New York reconsidering how they feel about the South Korean tech giant and its products.

    Samsung Electronics said this week that it would stop making the Note 7 for good, after first recalling some devices and then recalling their replacements , too. Now, like the makers of Tylenol, Ford Pintos and other products that faced crises in the past, it must try to restore its relationship with customers as it repairs damage to its brand.


     
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