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January 13, 2017

Ski industry targets millennials

By JOHN KEKIS
AP Sports Writer

WILMINGTON, N.Y. — When Aaron Kellett peers out the window of his office at Whiteface Mountain, these days he's usually smiling.

“My office is right next to our beginner trail, and when I look out I see people on our beginner trail,” said the 38-year-old Kellett, who's been the manager at Whiteface for four years. “That means we've got new people learning how to participate in our sport.”


 
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