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March 6, 2017

Click here for Candy: online ads targeting impulse buys

  • Companies are using targeted ads or suggesting add-ons like gum if someone is just short of getting free shipping.
    • By CANDICE CHOI
    AP Food Industry Writer

    iStock photo
    Candy and cookie makers are trying to tap people’s impulsive tendencies online the same way they do in stores.

    NEW YORK — Supermarket layouts are carefully calibrated to tempt people into impulsive purchases, and now food makers are trying to adapt their strategies as people do more of their shopping online.


     
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