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June 18, 2018

Credit cards perfecting their targeting programs

  • With blockchain technology, there will be an exponential increase in the ways merchants influence what you buy.
    • By KEN SWEET
    AP Business Writer

    NEW YORK — Credit card companies are taking the next step in using their points programs to influence what millions of customers buy, going as far as influencing what color blender you might purchase.

    American Express is piloting a program that will allow merchants to reward customers for purchasing specific items at their stores, starting with online merchant Boxed.


     
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