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February 15, 2002

New firm to market condos

By JOURNAL STAFF

SEATTLE -- Condo developer Dean Jones has opened a Seattle office of Vancouver, B.C.-based marketing whiz Cliff Bowman's Builders International Real Estate Marketing Corp., called bireM for short.

Jones described bireM's product as a "complete turnkey" condo marketing service starting with providing market research during conception of a project to high-impact pre-sales.

Jones and his father, Trevor Jones, developed the Concord condominiums in Belltown in the late 1990s and refurbished the Elektra on First Hill. They permitted a 26-story tower next to the Elektra but sold that last year to another Vancouver developer that has nearly topped-out construction.

Bowman had found that no matter how much sizzle he created with his marketing campaigns, sales didn't happen if sales people couldn't close the deals, Jones said. So Bowman teamed with condo salesman Harold Green of Toronto to form bireM, which does the selling.

Jones recently signed up the planned Vine Building, an Intracorp project in Belltown, as bireM's first Puget Sound-area client.




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