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  Real Estate

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February 27, 2014

Developers go all out to compete for savvy renters

Journal Staff Reporter

For years employers, specifically tech companies, have poured resources into finding and retaining the best people, and now apartment developers are starting to do the same thing.

At a time when thousands of apartments are expected to open each of the next few years, developers facing competition are thinking about who their renters are at a much deeper level than in the past, a panel of experts said at a NAIOP meeting Wednesday.

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