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April 10, 2014

Panera CEO: there must be a better way to order food than a ‘mosh pit'

  • He said retailers need to focus more on what he calls the ‘desire-friction ratio.'
    • By CANDICE CHOI
    AP Food Industry Writer

    NEW YORK — Panera CEO Ron Schaich realizes that ordering at his chain can be chaotic.

    First, the bakery cafe's customers are given a buzzer that lets them know when their food is ready. Then they get into a “mosh pit” to fight for their food. Next they play a game he calls “Find Your Food” — collecting a sandwich in one place, drinks in another and condiments in yet another.


     
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