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October 27, 2016

West Elm home design chain plans to open hotels in 5 cities

  • They will be in trendy neighborhoods — not downtowns — and use West Elm's furniture and decor, as well as local crafts, artwork and food.
    • By BETH J. HARPAZ
    AP Travel Editor

    AP Photo/Michael Conroy [enlarge]
    West Elm will open a hotel in this 1930s Coca-Cola bottling plant in Indianapolis. Each hotel will have either an adjacent store or a pared-down retail space onsite.

    NEW YORK — The home-design retailer West Elm is taking its brand into the hotel industry, with plans for hotels in five cities: Detroit; Indianapolis; Minneapolis; Savannah, Georgia, and Charlotte, North Carolina.


     
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