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August 14, 2015

Beer of champions? Try HefeWheaties

NEW YORK (AP) — These Wheaties may not be so good with milk.

Wheaties says it is partnering with a craft brewery to create a limited-edition beer. It's not exactly clear what makes it Wheaties beer, besides being made from wheat.

General Mills says the beer will be called HefeWheaties in a nod to a Germany style of beer called hefeweizen, which is typically made with more than 50 percent malted wheat.

“We're not saying it's a breakfast beer, but we're not saying it's not,” said Ryan Petz, president of Fulton Brewery, the Minneapolis-based brewery that is making the beer.

The 16-ounce cans will only be available in the Minneapolis-St. Paul market starting Aug. 26. Fulton will consider making the beer more widely available depending on how people react to the initial run.



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