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  Architecture & Engineering

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January 3, 2018

SMPS: Creating client personas

SMPS Seattle will hold a program titled “Creating Client Personas as Part of Your Content Marketing Strategy” at 11:30 a.m. Jan. 16 at Washington Athletic Club, 1325 Sixth Ave. in Seattle.

Topics include why client personas are important to marketing strategy and how to use them. The presenter is Jennifer Newman, founder and CEO of Ignite Coaching and Consulting.

Cost for the luncheon event is $55 for members, $65 for member firms and $75 for non-members before Jan. 10, and $10 more after that. Register at http://tiny.cc/ttvqpy/.