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April 14, 2015

This is a good time to own a hotel but the brand names often leave guests confused

  • The world's 10 largest hotel chains now offer a combined 113 brands at various price points, and there's no sign of this proliferation slowing down.
    • By SCOTT MAYEROWITZ
    AP Business Writer

    NEW YORK — Today's traveler faces a bewildering choice of hotel brands with similar-sounding and confusing names. Want to stay at a Hyatt? Take your pick. There's Hyatt Regency, Park Hyatt, Grand Hyatt, Hyatt House, Hyatt Place and, coming soon, Hyatt Centric.

    Vacationers once relied on big-name hotel brands to signal the kind of experience they could expect. People knew what Holiday Inn, Hilton, Hyatt or Marriott meant. Familiarity bred a sense of comfort.


     
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