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May 12, 2015

Retailers say ‘smart' mirrors boost sales by bringing technology into fitting rooms

  • A handful of primarily upscale retailers, including Neiman Marcus and Nordstrom, are testing new ways to display merchandise and gather data.
    • By ANNE D'INNOCENZIO
    AP Retail Writer

    NEW YORK — Imagine a fitting room with a “smart” mirror that suggests jeans to go with the red shirt you brought in. It snaps a video so you can compare the image side-by-side with other colorful shirts you try on. It might even show you how the shirt will fit without you having to undress.

    A handful of primarily upscale retailers, including Neiman Marcus and Nordstrom, are testing versions of this high-tech fitting room. And experts say the masses will be able to try these innovations at more stores in the next few years as the technology gets cheaper.


     
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