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December 27, 2017

Harley grapples with aging customer base

  • In addition to riders getting older, a slow economic recovery has made it harder for millennials to buy new motorcycles.
    Associated Press

    MILWAUKEE — Harley-Davidson is placing a renewed emphasis on teaching people to ride as part of its efforts to attract more customers.

    The Milwaukee-based company's decision to expand the number of dealerships with a Harley “Riding Academy” comes as the industry grapples with years of declining sales and an aging customer base.

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