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December 12, 2018

Online retailers try new sales approach: stores

  • The cost of advertsing on Google and other platforms is rising but opening a store has become more affordable.
    • By ANNE D'INNOCENZIO
    AP Retail Writer

    SHORT HILLS, N.J. — Online retailers are getting physical.

    A growing number of brands born on the internet are now opening brick-and-mortar stores and moving into the suburban malls once considered doomed as more Americans shopped online.


     
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