homeWelcome, sign in or click here to subscribe.login
     


 

 

Business


Subscriber content preview

April 25, 2019

Tesla CEO heads down perilous road in pursuit of profit

By TOM KRISHER and MICHAEL LIEDTKE
AP Business Writers

Tesla has lost nearly $6 billion since setting out to revolutionize the auto industry 15 years ago, but CEO Elon Musk foresees a profitable future fueled in part by a ride-hailing service made up of electric cars driven by robots.

The mind-blowing concept is something Musk first outlined in a master plan three years ago, but now he believes Tesla's technology is capable to turning his dream into reality. And that terrifies some critics who worry Musk's plan to transport passengers in self-driving Teslas without a human to take control in emergencies will maim and kill people.


 
. . .


To read this story in full login or purchase a subscription.




Email or user name:
Password:
 
Forgot password? Click here.