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August 14, 2019

CBS, Viacom to reunite as media giants bulk up for streaming

By MAE ANDERSON
AP Business Writer

NEW YORK — CBS and Viacom said Tuesday they will reunite, bringing together their networks and the Paramount movie studio as traditional media giants bulk up to challenge streaming companies like Netflix.

Viacom CEO Bob Bakish, who will become CEO of the combined company, said the new ViacomCBS will be “one of only a few companies with the breadth and depth of content and reach to shape the future of our industry.”


 
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