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November 5, 2019

Ferrari to launch fashion collaboration with Armani

By COLLEEN BARRY
AP Business Writer

MILAN — Sportscar maker Ferrari on Monday announced a fashion collaboration with Giorgio Armani as part of its long-promised strategy to squeeze more value out of the storied company's allure.

CEO Louis Camilleri told analysts that Ferrari aims to earn 10% of earnings before interest and taxes within a decade from three defined brand extension areas: apparel, entertainment and luxury services.


 
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