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December 2, 2019

Providing a unique experience is retailers' holiday strategy

  • Small retailers may not be able to make dramatic changes to their stores for the holidays but they can win by offering very personal service.
    AP Business Writer

    NEW YORK — As Amy Witt prepared for the grand opening of her Dallas clothing store, she read up on the demise of thousands of chain stores this past year so she wouldn't repeat their mistakes.

    “Big box retailers are selling 20,000 square feet of, what? Stuff. There's no connection, no experience, no service,” says Witt, who opened A Velvet Window earlier this month. “That model no longer works.”

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