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January 14, 2020

Startups see a market in renting couches by the month

By JOSEPH PISANI
AP Retail Writer

NEW YORK — Zachariah Mohammed's living room is filled with stuff he doesn't own.

He pays $200 a month for the sofa, side table, bar cart, dining table and four chairs in his living room. It's worth it, the 27-year-old New Yorker says. If he needs to move, which he's done twice in the last 12 months, he won't need to lug a sofa across the city or worry if it will fit in a new place. The furniture-rental startup, Feather, will swap out items for something else.


 
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