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July 7, 2020

Ford revives Bronco brand, aims at Jeep’s big off-road sales

  • It won’t be easy for a brand best known as O.J. Simpson’s ride in a 1994 low-speed chase with Los Angeles police who wanted him on murder charges.
  • By TOM KRISHER
    AP Auto Writer

    DETROIT — When it comes to rugged vehicles that go off the road, over rocks and into the mud to experience nature, Jeep for years has cornered the U.S. market.

    Now Ford is reviving the Bronco brand name in an effort to take a slice.


     
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