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July 27, 2020

Movie theaters beg: Bring back blockbusters

  • Four months of near zero revenue has brought the $50 billion annual business to its knees.
  • By JAKE COYLE
    AP Film Writer

    NEW YORK — A long time ago in a pre-COVID universe far, far away, blockbusters opened around the globe simultaneously or nearly so. In 1975, “Jaws” set the blueprint. Concentrate marketing. Open wide. Pack them in.

    Since then, Hollywood has turned opening weekends into an all-out assault. Staggered rollouts still happen, of course, but the biggest films are dropped like carpet bombs. Anything less risks losing the attention of moviegoers. Global debuts north of $300 million became commonplace. Last year, “Avengers: Endgame” made well north of $1 billion in a couple days.


     
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