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October 28, 2020

Video app TikTok leans into e-commerce with Shopify deal

By MATT O'BRIEN
AP Technology Writer

The popular short-form video app TikTok, still under U.S. government scrutiny for its Chinese ownership, is moving closer to becoming a marketplace for buying stuff.

Canadian e-commerce platform Shopify said Tuesday it's made a deal with TikTok enabling merchants to create “shoppable” video ads that drive customers to online stores.


 
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