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January 11, 2021

GM's new vision: roll out 30 electric vehicles in 5 years

  • The automaker is changing its corporate logo and launching an electric vehicle marketing campaign.
  • By TOM KRISHER
    AP Auto Writer

    DETROIT — General Motors is changing its corporate logo and launching an electric vehicle marketing campaign to reshape its image as a clean vehicle company, rather than a builder of gas-powered pickups and SUVs.

    The 112-year-old Detroit automaker has promised to roll out 30 new battery-powered vehicles globally by the end of 2025 and said Friday that the new campaign will highlight its progressive vision for the future.


     
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