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January 11, 2021
DETROIT — General Motors is changing its corporate logo and launching an electric vehicle marketing campaign to reshape its image as a clean vehicle company, rather than a builder of gas-powered pickups and SUVs.
The 112-year-old Detroit automaker has promised to roll out 30 new battery-powered vehicles globally by the end of 2025 and said Friday that the new campaign will highlight its progressive vision for the future.
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