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March 1, 2021

Rights groups target Beijing Games sponsors

  • This will be Beijing's second Olympics in 14 years, following the 2008 Summer Games.
    • By STEPHEN WADE
    AP Sports Writer

    In one corner are the 15 leading Olympic sponsors, many household names like Airbnb, Coca-Cola, Visa, Toyota, Samsung, and General Electric. Together they pay at least $1 billion to the International Olympic Committee, and in the next four-year Olympic cycle the payments could reach $2 billion.

    They are joined by Beijing's 2022 Winter Olympics, which opens in just under a year. Sponsors want the Olympic connection, but they risk damaging their brand because of reported human-rights abuses against Muslim Uyghurs, Tibetans and other minorities in China.


     
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