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October 15, 2021

‘As seen on TikTok' is the new ‘As seen on TV'

  • National chains, hoping to get TikTok's mostly young users into its stores, are setting up TikTok sections.
    • By JOSEPH PISANI
    AP Retail Writer

    NEW YORK — Near the Twizzlers and Sour Patch Kids at a New York candy store are fruit-shaped soft jelly candies that earned a spot on the shelves because they went viral on TikTok.

    A flood of videos last year showed people biting into the fruit gummies' plastic casing, squirting artificially colored jelly from their mouths. Store staffers at the candy store chain It'Sugar urged it to stock up, and the gummies did so well that TikTok became part of the company's sales strategy. The chain now has signs with the app's logo in stores, and goods from TikTok make up 5% to 10% of weekly sales.


     
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