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May 19, 2022

Consumers shift again, flummoxing retailers

NEW YORK (AP) — The pandemic vastly changed the way Americans spend money and now as they return to pre-pandemic behavior, they’re tripping up retailers again.

That dynamic has only been intensified in recent months as inflation jumps sharply, and the latest financial report from Target underscore the challenges. Target reported Wednesday that its profit tumbled 52% compared with the same period last year in an environment of rising costs for things like fuel, and also a lightening quick return by consumers to more normalized spending.


 
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