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May 13, 2024

Target cutting back on Pride merch

NEW YORK (AP) — Target confirmed that it won't be carrying its LGBTQ+ merchandise for Pride month in June in some stores after the discount retailer received backlash last year for its assortment.

Target, which operates roughly 2,000 stores, said Friday that the decision to offer Pride merchandise, including adult apparel, home products, food and beverage will be based on “guest insights and consumer research.”

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