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September 2, 2015
LAS VEGAS (AP) — Another part of the drought-ridden West is attempting to make water conservation sexy, this time with funny ads in Las Vegas.
The Southern Nevada Water Authority this week launched a campaign on television, radio, print and social media themed: “There's Nothing Sexier Than Saving Water.” The ads were developed by R&R Partners, the firm behind Vegas' most famous tagline: “What Happens Here, Stays Here.”
The new advertisements depict people adjusting watering clocks as members of the opposite sex ogle with lust. It coincides with the new fall restrictions that began Tuesday, which through Oct. 31 limits watering to three days a week and prohibits sprinklers during the day and misting systems at businesses.