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November 29, 2019

Making gift wrap sustainable

  • Some consumers are ditching wrapping altogether, and gift wrap companies are taking notice.
    • By DEE-ANN DURBIN
    AP Business Writer

    Growing unease about waste has some Americans rethinking wrapping paper.

    Gift wrap is still a huge business. U.S. sales of wrapping paper climbed 4% to $8.14 billion last year, according to a recent report by Sundale Research. But sales of reusable gift bags rose faster, the company said. Sundale said it's also closely watching green trends — like furoshiki, the Japanese art of wrapping with fabric — because they could impact gift wrap sales in the coming years.


     
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