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June 23, 2015

Theaters installing ‘4-D' seats to give fans a thrill

  • More theater owners are looking to provide immersive jolts, leg tickles and scents to goose moviegoers and box office revenues.
    • By RYAN NAKASHIMA
    AP Business Writer

    LOS ANGELES — Mike Koenig sat back in his seat for a recent screening of “Mad Max: Fury Road.” But this was no ordinary theater chair.

    As the theater darkened and death machines rumbled across the desert on screen, Koenig's chair rumbled with them. As bullets whizzed by Furiosa, the movie's heroine played by Charlize Theron, puffs of air shot out of Koenig's headrest. Wall-mounted fans in the theater gusted desert winds and fog machines pumped smoke from the mayhem.


     
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