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June 30, 2015

Microsoft sheds some ad business, mapping service

  • CEO Satya Nadella wants to focus on software and related services, and “make some tough choices in areas where things are not working."
  • By BRANDON BAILEY
    AP Technology Writer

    SAN FRANCISCO — Microsoft is handing off some its digital advertising business to AOL and selling its street-image mapping operation to Uber, as the giant software company tries to focus on activities more relevant to its core business.

    AOL, meanwhile, is adopting Microsoft's Bing search engine, replacing Google as the default option for visitors who want to search the Internet on AOL websites. That means Microsoft will get a share of revenue from advertising that's tied directly to Internet searches performed on AOL.


     
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