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December 13, 2018

Retailers find phones are their friends

  • Nike is showing off new mobile app features in its high tech New York City store, but there still are some kinks for retailers to work out.
    • By ANNE D'INNOCENZIO
    AP Retail Writer

    NEW YORK — Just a few years ago, retailers considered smartphones the enemy of the in-store experience they were trying to create. Customers often whipped out their device to compare prices online and then walked out of the store to buy the same product elsewhere.

    Today, stores are taking their cues from shoppers and now consider the smartphone their friend. They're giving shoppers more control over the experience with smartphone app features that let customers do things like scan and pay, as well as download digital maps — and replicate the online experience.


     
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