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February 18, 2020

Facebook's nod to online influencers shows murky side of campaign ads

  • The company's policies leave plenty of loopholes, which campaigns and candidates will likely find ways to exploit until Election Day.
  • By BARBARA ORTUTAY and AMANDA SEITZ
    The Associated Press

    SAN FRANCISCO — Facebook's green light for political campaigns to pay prominent social media users to spread their messages is highlighting the difficulties around setting rules for the fast-changing world of online political campaigning.

    The company's rule change comes days after Democratic presidential candidate Mike Bloomberg exposed a loophole in Facebook's political advertising guidelines by promoting his campaign through popular Instagram personalities followed by millions of younger people.


     
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