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May 13, 2024

Technology crushing human creativity? Apple's new iPad ad has struck a nerve online

  • The ad shows a hydraulic press crushing just about every creative instrument artists and consumers have used over the years.
  • By WYATTE GRANTHAM-PHILIPS
    AP Business Writer

    NEW YORK — A newly released ad promoting Apple's new iPad Pro has struck quite a nerve online.

    The ad, which was released by the tech giant Tuesday, shows a hydraulic press crushing just about every creative instrument artists and consumers have used over the years — from a piano and record player, to piles of paint, books, cameras and relics of arcade games. Resulting from the destruction? A pristine new iPad Pro.


     
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