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April 26, 2019
NEW YORK — From wine to clothing to tours, HBO and retailers have cashed in through the years with “Game of Thrones” merchandise. “Thrones” is not only a huge international show but also a massive business, with all sides hoping to pad the bank during the show's eighth and final season.
“It's thousands of products, just a lot of stuff all around the world,” said Jeff Peters, HBO's vice president of licensing and retail. “We're so busy we don't stop and count.”
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