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March 24, 2014

Wal-Mart's new tool gives competitors prices

By ANNE D'INNOCENZIO
AP Retail Writer

NEW YORK — The “Every Day Low Price” king is trying to shake up the world of pricing once again.

Wal-Mart told The Associated Press that it has rolled out an online tool that allows shoppers to compare its prices on 80,000 food and household products to those of its competitors. The world's largest retailer began offering the feature that's called “Savings Catcher” on its website late last month in seven big markets that include Dallas, San Diego and Atlanta.


 
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