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November 19, 2018

Wow: Budget flying gets a reality check

By EGILL BJARNASON
Associated Press

REYKJAVIK, Iceland — For those hoping for ever cheaper fares on long-haul flights, this month's takeover of Icelandic airline Wow is not good news.

The struggling airline, which specializes in ultra-cheap flights between North America and Europe, was taken over by Iceland's flagship carrier, Icelandair, for just $18 million. Its rescue is a reality check for an industry hoping to apply the budget flying model to long-haul routes.


 
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