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April 11, 2019

Macy's unveils new store experience

By ANNE D'NNOCENZIO
AP Retail Writer

The typical Story shop carries about 400 items with an average price of about $20.

NEW YORK — A year after buying startup Story, Macy's is bringing the retail concept to life in 36 stores in 15 states including its Manhattan flagship. Two stores are local: at Bellevue Square and at Alderwood Mall in Lynnwood.


 
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