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Real Estate

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July 18, 2019

As housing market wavers, brokers strategize to get buyers

AP Business Writer

NEW YORK — The persistently slow housing market has Debra Goodwin creating cooking videos to try to sell a house. Glenn Phillips finds himself explaining to sellers the reasons why they might have to take a loss on their homes.

Real estate agents have developed new strategies as they contend with a housing market that still hasn't fully recovered from the crash that began in 2006. For many, revenue is flat because of a shortage of homes in the low-to-middle market, while higher-priced homes languish because they're too expensive for many buyers.

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