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March 7, 2025

‘The White Lotus' effect: TV dramas drive tourist waves

By MANDY APPLEGATE
Associated Press

Promotional image from fourseasons.com [enlarge]
The first season of "The White Lotus," set in Hawaii, put the Four Seasons Resort Maui at Wailea in the limelight. Following the show's release, the resort saw an unparalleled rise in demand.

A luxury resort, breathtaking landscapes and gripping dramas - “The White Lotus” captivates audiences with its biting social commentary while turning its filming locations into must-see destinations. Resorts featured in this TV series see unprecedented surges in tourist demand, exemplifying television's unparalleled power to shape global travel trends. This phenomenon is known as screen tourism.


 
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