December 15, 2005

CBA is bullish on the commercial market


As we get ready to host our Ninth Annual Commercial Real Estate Insights Breakfast on Friday, Dec. 16, at the Grand Hyatt Hotel in Seattle, the staff of the Commercial Broker's Association is bullish about the Puget Sound economy and the commercial real estate market in the next several months.

The Insights program brings together experts from different segments of the industry with local and national perspectives, to give their best insights into the business for the near and mid-term. The experts this year are positive about the direction of business in general, and commercial real estate specifically, at both the national and local levels.

This year's speakers include Richard Lee, vice president and director of public relations for First American Title Co., who has been called a real estate guru and futurist, as well as the premier development expert and top public speaker and salesman in Las Vegas. What Lee brings to the table is a vision for Las Vegas that challenges leaders to look beyond the gaming industry for the long-term viability of the area.

Bill Morton, president and founder of Second Half Strategies, assists businesses in addressing the opportunities presented by the coming "age avalanche." Morton translates this overwhelming trend into specific, tangible changes that will impact real estate, consumption and businesses based on the changing demographics of our population.

Arthur Rubinfeld, founder and CEO of Airvision, is known for his visionary work in integrated brand positioning, marketing and design in retail. Rubinfeld joined Starbucks Coffee in 1992 as the vice president responsible for planning and execution of its real estate and store growth strategies. He is credited with taking Starbucks from 100 stores to over 3,800 stores worldwide. His experience with successfully launching the Starbucks brand in other cultures worldwide lends insight into the impact that globalization and cultural integration will have on the future of commercial real estate.

The commercial real estate brokerage community formed CBA in 1977 to create a vehicle for member brokers to share information about available commercial properties with each other. Today, with over 3,200 members and 10,000 properties, CBA provides the most comprehensive database of information about commercial properties in the Pacific Northwest.

With information about available properties, recent sales and statistical information about market performance, CBA members are able to provide their customers and clients complete and accurate information about the commercial real estate marketplace.


Tricia Deering is executive director of the Commercial Brokers Association, a not-for-profit cooperative organization.

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