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Clive Shearer
Management
by Design
By Clive Shearer
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February 13, 2013

Management by Design: How to survey your clients

By CLIVE SHEARER
Special to the Journal

What do your clients think about your company? Is it enough that they pay your invoices or that you have not heard any complaints?

Astute companies realize that getting inside the head of a client is vital to the long-term health of an organization. All the marketing in the world is not going to impress an annoyed client, and losing clients to the competition is a path to a slow corporate death.


 
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